"Just wanted to formally congratulate all of you on the latest expression of creative excellence for the Jack Daniel's brand --- the BBQ site in Lynchburg. It is a serious design accomplishment that perfectly balances the traditional, rural strength of the brand with a more current, special look that is deserving of an icon brand. It's put together well functionally, and you always feel comfortable in the space and drawn to the view of the hollow. You should all feel proud of the work."

- Paul Varga, President of Brown-Forman

The design of the pavilion succeeded in creating a complementary mix of rustic and refined, large and intimate, while functioning as part of Jack Daniel's visitor operations and adding to the total experience.

Influences of historical structures in the area, as well as from the "Parkitecture" that is characteristic of National Park structures, were integrated into the Pavilion's design. The low stone wall of the building is tucked into the grade, making it look like it grew out of the site. This, along with free-form roof planes, creates the appearance of a structure that does not protrude from the site, but rather responds to the rolling landscape. Use of rustic local materials: pine, cypress, and metal are incorporated in creative ways. The timber post beams were designed to mimic the surrounding trees while the organic outline of the stone floors flow into the landscape.

Space flows freely from the inside to the outside by the use of screens that allow for enjoyment of fresh air without mosquitoes, while natural light spills through the wood louver system used on the upper part of structure.

"A quick note of thanks for your team's hard work on our Jack Daniel's Barbecue Pavilion. The finished product is magnificent and has received rave reviews from all that have experienced it".

- From Eric Doninger, Assistant Vice President, Director of Corporate Services, Brown-Forman Corporation